A/B Testing: Experiment + Optimize Content Performance

Millennials are 56% more likely to find brand content on social networks.  As content discovery increasingly occurs through social channels, brands and media companies must equip themselves with the tools to test and optimize content performance.  With A/B Headline Tools from RebelMouse, creating a social viral loop is simple and effective.

 

Create Your Content

Utilize the power of the RebelMouse publishing platform to easily create beautiful content that is optimized for a faster, mobile and social web.

 

Determine Alternate Headlines for Social Media

Use the RebelMouse A/B headline tool to write multiple headlines for social media. Each headline will create a shortened link to use when sharing to social media. You can use dark posts for testing, or send out different headlines over time.

In a RebelMouse A/B test, users clicked on a list post with an odd-numbered headline 32% more often and stayed on the page for two additional minutes. This data supported the need for additional Facebook spend to promote this post.

 

Users See the Headline They Clicked

It’s easy to create different headlines for social media linking to content. What makes the RebelMouse A/B headline tool unique is when users click on your article from social media, the headline they see on the article is the same as the headline they clicked.

 

Users Share the Same Headline They Clicked

Not only is it important to deliver a consistent experience to each user from the social headline to the article click-through, but the sharing experience should reflect the same headline as well. With the A/B headline tool, when users share a variant article, they’ll share the correct headline to their own social networks, rather than the original headline with which they never engaged.

 

The Benefits

Determine the Headline With the Most Potential Virality

Use the RebelMouse Insights dashboard to view the results of your campaigns, in order to determine which headlines are performing best.

 

Tailor Content Toward Your Audience

Stop assuming that one headline works for every audience. The best headline for your front page is not necessarily the best headline for your social community. And the best headline for your Facebook audience is not necessarily the best headline for your Twitter followers. Personalize your headlines to maximize virality across the social web.

 

Capture and Convert a Viral Moment

A/B headline tools provide hard data on what is performing, making it much simpler to add fuel to a popular post and headline. Once this process begins, turn the moment into post views, newsletter subscribers, shares, signups to your site, contributor blog posts, followers, conversion events and more.

A/B testing tools will evolve to include image testing, custom CTA testing at the audience funnel level and an intelligent rules-based deprecation engine.

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